Reading: An analysis of factors influencing in social media and e-communication among younger generation

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An analysis of factors influencing in social media and e-communication among younger generation

Authors:

E. Sambasivan ,

SRM University, Kattankulathur, Chennai, Tamil Nadu, IN
About E.
Department of Commerce, Faculty of Science and Humanities
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S. Gunapalan

South Eastern University of Sri Lanka, Oluvil, LK
About S.
Department of Management , Faculty of Management and Commerce
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Abstract

Humans have always communicated with each other in a number of ways. Human communication was revolutionized formerly with speech, symbols, writing and in the recent time with e-communications and technology. With the advancement of technology, the scenario of communication has changed forever. By way of regular telephone links, private cables, internet access, microwave relayed by communication satellites or by land based repeater stations, many activities which were considered impossible have now become possible. Money can be transferred between banks and across oceans, an entire manufacturing facility can be monitored without the need of physical presence through tele-computing or software and data can be shared and distributed to innumerable people over long distances almost instantly. All these activities have been made possible by the development of various technological tools like telephones, voicemail, cellular phones, facsimiles, internet, emails, blogs and many other types of soft wares available for composing, transmitting and sharing data. Thus, the evolution of communication has been truly phenomenal and the use of technology enabled communication has and will continue to open new frontiers in the days to come. These new possibilities also bring along new opportunities and challenges. In this paper, through an empirical study, an effort is made to find out the analysis of factors influencing in social media and e - communication on the younger generation. Questionnaire method is adopted for data collection and statistical tools used for analysis include Mean, Ranking and ANOVA. Data is interpreted and ideas for factors influencing in social media and e - communication on the younger generation. Finally give the suggestions and conclusion.

How to Cite: Sambasivan, E. & Gunapalan, S., (2015). An analysis of factors influencing in social media and e-communication among younger generation. Journal of Management. 12(1), pp.90–98. DOI: http://doi.org/10.4038/jm.v12i1.7590
Published on 30 Apr 2015.
Peer Reviewed

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